China Building 2010 building material economy of the 11 characteristics of supermarket development

 2010 China Building Material building materials supermarket economy the development of 11 properties

by the financial crisis, many domestic enterprises, particularly export-oriented parts of low value-added building materials and furniture companies are struggling. The one hand, external demand is shrinking, traditional export markets to reduce demand for commodities in China building materials; the other hand, the appreciation of the RMB against the U.S. dollar began to show effects after the revaluation of the RMB to change the structure of China's economic development, industrial restructuring and relocation to economy turmoil and instability. A lot of home building materials export-oriented domestic enterprises turned guns fought, increased competition in the domestic home building materials industry. At the same time, a number of large domestic home building materials market is subject to macro-economic environment and the impact of micro-economic status, relative to the fierce competition in the market for domestic and international pressure for a transition environment, the contrarian, the acceleration in hardware, software Quanfang Wei Huandai upgrade and expand the market space for development with Chinese characteristics, building materials to home or supermarket chain model development (supermarket chain management,UGG boots, investment system operating system), the fierce market competition tend to brand building, trying to create a group to enjoy brand and international reputation and competitive, and sustainable development of the brand's flagship market. In such a situation, how to better promote the production and circulation enterprises business exchanges, enhance product and market information between the interaction, as the building materials industry now hinder the development of a difficult problem. Li Danfeng, contained more than a dozen in the building materials industry hard, not only involved in the development of building materials stores, also conducted a number of changes in the roles. From the Party into a party, from circulation-turned-business professional managers. More comprehensive look at him the status of the industry.

2010 building materials supermarket of the year going? What happens her future trends? What she now has special attributes? Where is her future? Asked to reporters, Li Danfeng eloquent. He said that in 2010 the building materials supermarket walking hard. He said the building materials supermarkets will not disappear, as long as the industry, building materials supermarkets to always be there. He said that this year the supermarket building will shift the competitive mode of competition in the market is bound to let them start with the traditional building materials market in a field of battle. He said the building materials supermarket of tomorrow will be survival of the fittest ... ... building materials stores in China is not a new sales channel, from the end of 1996, home building materials supermarket in Tianjin Tianjin Dongli store opened its first store, and now almost 14 years old . In these 14 years, a spark from the beginning of rapid development in 2004 and then 2009 until now after the channels, or one of many additional channels of sales channels. It is in large part of building sales channels, it will not perish, but it is always like home improvement, distribution, retail, engineering, Customers, Community, as in the continuous development and change and improvement. I work in this industry for over a decade, both as a party have been in the party, has also been concerned about the format's development. For 2010, I think the following aspects will be building materials supermarket trends. Building materials supermarket Images displayed. Tiles could have been defective, it must be through the paving, cutting, secondary processing, display accessories and other processes to achieve his basic functional and decorative effect. This display mode is now a supermarket after a certain time in order to meet people's ever-changing consumer demand. As building materials supermarkets, to B & Q (



map) (map) (map) (map) as the representative, engaged in a vigorous first year of the Required to antique tiles, polished tiles, glazed tiles, tiles, art tiles, and so on display. Also by Jiage belt from low to high to all the suppliers together all Zhanshi. Starting from March 2009, The display mode does not work in China, a failure. B & Q by the first display mode to explore after a decade, a whole year, spent 43 million dollars, more than 20 shops were transformed, a significant decline in performance, including the president, Mr. Ma Lisi, a large number management, operations, procurement is But I think in 2010 this show will continue to explore the model, starting from May, Four Seasons B & Q store in Beijing, the gold has been the display mode to change it back to the presentation before 2008, but compared to more innovative, more beautiful. Display of means have their own piece of each brand, or a row of space, but also pay attention to display and supporting scenarios, but it is not necessarily the best, because it is now Four Seasons restaurant in Beijing carried out a gold, shop in Shenzhen, engaged in stride one. Now Wuhan, Shanghai and other places continue to experiment, if the trials are successful, it will promote the use of large area, the next time, it will continue to engage in, and this is the first point in changing the display mode, the display may be mode is not good, perhaps very good, will constantly strive to change the best. The second point is the profit model. In the past, such as building materials supermarkets are all decorated in their own company to promote, no matter whether B & Q, Oriental Home (



map) (map) (map) (Show map ) worth mentioning, Home Depot worth mentioning, have their own decorating center, that is, if you fitting in here, then I must be more than 70% of the primary material to the supermarket to buy my building materials, or even just buy my main material, the decoration can free. Years are doing so because the Chinese are believed decoration designers, home improvement company, a good bet. But now is not popular, and why, many consumers are slowly becoming emotional from the rational of the past. Building materials supermarkets do not always feel your money is impossible, how can there be a free thing under the sun, I'm sure the Lord made a lot of money timber. But the fact is, the main material does make, because it is through the middle layers of agents increases, consumers and the supermarket itself does not get real benefits, so it's profit model to be in constant change. For example, it is now engaged in residential, B & Q do the middle of a neighborhood outreach ministry or the Ministry of Commerce called the BP, buy, Engineering Department, Dakehubu, strategic alliances such as the Ministry, Home Depot, Orient Home, Leroy Merlin, Maison, other supermarkets are engaged. Their local area and elevator advertising, Union Vanke, CITIC, Hengda, gold, Agile and other real estate companies which engage in large-scale decoration, Vending, signings, buy, night market and other three-dimensional marketing to sales will engage in building materials supermarket channel, the previous sellers in the store, now run out and buy, the marketing pattern has completely changed. Stop the expansion, focusing on business will be the major focus of future work of building the supermarket since last year, B & Q to close 22, the basic out of the Hong Kong, Wenzhou, Shaanxi, Anhui, Heilongjiang, Tianjin and other places, and the remaining 42 stores; even established after the acquisition of Tianjin, near Home Depot building materials supermarkets American countries are also closed three stores, exit the Northeast and the South Fourth Ring Road, Shandong and Beijing, I guess West Antai Hua Road shop also could not hold it long, once the 12 stores from the past The remaining almost 9. Tile his headquarters has changed the procurement of the fourth. Homemart (



map) (map) (map) (map) off at least five, the East is also home to Chongqing and other places off the few, basically all All of China's building materials stores in different degrees of closing stores, which indicates that the next few years would not have expanded the building materials supermarket Zai, and to serve the the and try to profit to make money, live the most important. Mainly in the following points: first, business model and profit model, in the past by squeezing suppliers withheld, eat rebate, to advertising, talk about support, and now rely on their own blood. Second, take off the past has now changed marketing. Over the past by price, discount, buy now transformed into a gift. Importance of scale in the past, now may be dismembered. In the past relied on a single retail store, and now try to buy out three-dimensional area, such as marketing, all kinds of building materials more profitable business model, building materials supermarkets will do, to try, but more and more attention to these. To B & Q, for example, the right manager is now very large, the previous manager lacks right now are basically a contract shop manager, and have become a minority shareholder shop, shop death followed a said he did not desperately hard. So the manager can only save his own life was. There are things like building materials supermarket Orient Home, now do not force unity of all brands of the Group purchased the headquarters, but a geographical one individual brand purchase, local procurement of their own local energy in the best selling products. Home Depot is also the brand in the chain of regional brand development, broke up a shop in one policy. Now basically all the building materials supermarket profit model to explore more and more attention or more attention to business, focus on the business, and not as those who engage in dishonest, to each other and do some building materials supermarkets today, tomorrow, about the common practice providers, too again a few days and do some employees, a few days then do some consumers. Now consumers and suppliers never been fooled so easily, as they might do it again no one to play with you anymore. Integration of resources, reduce costs, self-help ideas for future work is the theme of this year or even Why do you say, because China's large area, regional spread and local economic development is uneven, consumption habits and fitting methods are not the same. Therefore, building materials supermarkets has led to the integration of resources did not meet the long-term and docking. So urgent is the resource integration. First, the integration of their own resources. To B & Q, for example, in the past it's decorating centers and purchasing centers, no matter who is who, separated from the operation of the two lines. Biru inside a shop, finance, financial, market, market, store to store, Decoration Center for Decoration Center, who no matter who, is a flat-level sector organizations. A store manager is now the largest manager to guide the interior design company, in the past such as the decorating center in the district engage in advocacy, but also engage in the store, but everyone is not unified. In such a city has several shops, they will unite to do any activities, like 5 stores in Shenzhen, in the past is that you engage in you, I do me, mess, messing around. Now is all the resources together, sharing each other. Second, the integration of supplier resources, such as in the past has a Marco Polo, an Italian pottery again, again an LD, all colors, specifications, prices are similar, and now do not get, he will be separated. Such as Marco Polo's strength might be tiles, Jin Tao is a small brick, LD striae tiles, antique tiles are selected within the most powerful product line. No longer engage in melee, to integrate such resources, as well as polished, Oceano, CIMIC, Dongpeng, Mona Lisa, Nobel Prize, winning, etc., it can be a strong series of these bricks out, such as the Mona Lisa's white brick, Oceano Pilates, Dongpeng hole stone, jade and so won the Seiko brand these are the most powerful one to integrate it. Upstream, downstream, and itself, in the integration of all resources, even including their advertising, rental, logistics, equipment and human resources, and so will a step by step integration. Third, reduce costs, over the past few manager of a store, a purchase of several assistants, a secretary, and so few executives. To B & Q, for example, before the B & Q China has had more than a dozen vice president, finance staff have 300 to 400, less than half the efficiency is high. Home Depot building materials supermarkets, too, lay off 30% from last year or more. These are the lower cost of human resources, the other is the rental cost. Beijing Four Seasons B & Q as before, there are three layers of gold, almost 2,3 million square meters, is now the 2nd floor all it is, leaving only a layer of their practice. Orient Home is, in many stores come up with a position specifically to engage Europe, China and the United States is still home. Homemart shop in Guangzhou Baiyun leased the entire layer of Paradise. The third is to lower costs, etc., as long as the lower cost places to think, are going down. B & Q for example, in the past will keep a car, and now it does not keep a car rental in the past raised the security of their own, and now all the security company security rent, cleaning his or her own past, and now all of a cleaning company The. Try to lower costs. B & Q and even the future of the computer, the system is rented, it is to continue to lower operating costs, to find ways to live, thinking self. Suppliers to reduce and optimize the speed of B & Q will obviously speed up the stores you see almost seven or eight hundred suppliers, home to at least five East six hundred, there are three or four hundred Homemart, each supermarket tiles, sanitary ware, lighting, kitchen cabinets, locks, doors, windows, curtains, fabric, home and garden supplier of ten categories, nearly tens of thousands of varieties, many of which are With the decline in the business step by step, building materials supermarkets certainly optimization, this is definitely a trend. To B & Q, for example, in the past a single tile category, there are more than 40 suppliers, as far as I know, there are only 22 or so, but the real quality of only 11: Nobel, CIMIC, champion, Marco Polo, Europe promise of God, the Mona Lisa, Italian pottery, Guerrino, Dongpeng, specifically. Many other brands are all regional brands, display and sales of individual stores, not a national chain brand. Shuffling through so many years, especially in recent years to the present, it is optimization and reduction in one step. In this process there are several supermarkets Optimization. The first way is through service to you The second approach is to rely on networks, such as that the service providers (agents) strength No, is your strength, not the supplier, and I developed in the Northeast, the Northeast is no network, I am developing in the Southwest, Southwest no outlets, most of the places not storefronts, others may not play with you. The third is to continue to add points by building materials stores, plus rebates to For example, in 2008 32% 2009 38%, 43% this year to talk about, definitely not go on to play suppliers. I heard a large supermarket in Western countries, all add up to only a dozen suppliers, ceramic tile as long as three to five is enough, then the number of tiles in China, ah, it must be beaten to death by a group of a variety of ways. Conversely, as the building materials supermarkets how to co-brand a long time it? I think the following situations: the first network-intensive manufacturers to the supermarket with you, to the second financial strength of the manufacturers work with you. The third distinctive product manufacturers cooperate with you. The fourth level of service to keep up with the manufacturers work with you. Between the fifth dealing with these people, there is the level of educational qualifications, can speak a common language, a common ideology cooperate with you. Sixth companies have product development capabilities and technical personnel. Seventh is the relatively high visibility of your brand. Good horse with a good saddle, a good channel is important that a good brand, and will definitely keep their business. Building materials supermarkets will be more attention to regional role of intermediaries Quyu brokers, we can call it channel partners, distributors or agents. Chaoshi construction materials in China, it is not open Zhongjian rejection agents,cheap UGG boots, because of China's regions too large, it must be done through an intermediate agent service, sales, warehousing, distribution and all other logistical services, these are the manufacturers can not do. Such as B & Q have been tried bypassing the intermediate agents do OEM, it has in the days of Bute, OEM manufacturers such as Italian pottery tiles, many other manufacturers in the OEM paint, bathroom, soft equipment and other brands, and then say it in Shenzhen In Beijing, Shanghai and other places out of the four large logistics transit warehouse, the last Gaode not good, do not play a big role. Why not? Because of logistics and distribution, service and other can not keep up, so it has exhausted all means a lot of work, the result is no way to throw off the middle of the agents, rejection is not open how to do it, we must attach importance to. So B & Q opened in Shanghai in 2009, the National Conference of the core suppliers, manufacturers told us that he is not only the past, it is resistant to as China, Huiquan, Tiger earnings home, Far East, Shenhua, Hangzhou East arrow, large country such as Beijing Jinju Yang The agent called over 开会, formal attention and their cooperation with them shaped into a ball. Increasing emphasis on cooperation with middle agents, sometimes annual contract talks, they not only on behalf of some manufacturers, but also with some agents to talk about the relationship between attention and their culture, deeply aware of the supermarket building, the middle agents in the dry specific activities. This and more closely, because the building materials supermarkets know more than one of his mother, only to do a good job does not work the factory, the factory there are the following agents, ah, that some people also do a good job Caixing. Chain of hypermarkets and traditional building materials will be more intense competition in the market because China is too big. In particular, building materials market. The traditional building materials market is divided into several categories: the first is a large chain stores, such as Macalline (



map) (map) (map) (Show map ), but still home (



map) (map) (map) (see map), Jinsheng Furniture Plaza, Wuhan Ou Yada building this national chain of squares large stores of building materials, it will expand in the country crazy, for example, has now been nearly 70 Macalline home, according to Chen, chairman of the new Macalline July 3 in Tianjin, North China, when meeting with suppliers say, Redstar has been financed by international financial institutions billions of yuan, end of 2012 will be open throughout the country to 200 stores, and are 30,000 to 80,000 square meters more than the large chain stores of home building materials, quality will become increasingly high, more and more all feature. The second category is the local building materials store. For example, the national housing Shenzhen, Dongguan City, the emerging decoration, the U.S. Centre in Guangzhou, Beijing, Fujian dragon base, the north-south Fuson Chengdu, Xi'an, north-south Daming Palace, 512 Chongqing, Kunming, a large commercial sinks, a large Wuhan, Wuhan , Hangzhou, Hangzhou, ceramic goods market (



map) (map) (map) (see map), Shanghai Xiyingmen, Hengda, and so the local market giants . Strong Long hard pressed local snakes, which were very strong local is. The third category is that some local traditional building materials and building materials market, a street, family stores. Listed above is far more than this, that future building materials supermarkets and large chain stores building materials, the local giant stores, the traditional building materials and building materials market, a street of the family stores will form the fierce market competition as the market pie so much to see who win more. Such as B & Q and Macalline ratio, B & Q is one-stop-shop, everyday low prices, uniform delivery, cash register uniform, uniform purchase, unified payment, but can also do this Macalline shop, every day special, Zhou Zhou activities, promotions every month, uniform delivery, unified cash register, unified billing, unified service, free 30-day return policy, no reason to send return packages, eight stars ten stars, doing better than you. It is not the only unified harmonization of procurement, the other can be uniform, such as uniforms, unified management, unified to work, everything can be unified. You put forward a air-conditioned B & Q store, Red Star has put forward a central air conditioning, your parking lot is not enough, I have a large underground parking and the like, the future of the store said it Macalline can stop the helicopter, B & Q image can not engage in the Exhibition Hall, Macalline can engage in the image store. Then the more powerful family-run shop, do you agree, I do not unified, you as the regular army when I guerrillas! And so on. These are beginning to do quite a mixed bag, of all princes have done their best building materials supermarkets and traditional markets of the future will be more fierce competition, from retail to tooling materials engineering, and so all channels are very tragic. Building materials supermarket store operator will be more flexible implementation of building materials supermarket price tag, the price is much much is never bargain. But now is not, and outside his store competition to grab customers, so now the supermarket to buy things in the building materials can bargain. Because building materials supermarket experience through a long period of exploration and integration, the future operation, including the price will certainly be more flexible. He not only can buy to send, it can be discounted, bargain, he is not his price tag as in the past in the open, others discount the market price in the dark after being beaten, while building materials supermarkets also take the initiative to meet the competition. Building materials supermarkets will speed up the establishment of multi-level marketing channel speed of building materials stores in the past is through their own stores to attract customers to buy professional products, if the business is deserted, RBI advertisement,UGGs, and do activities, guests have to buy, and now the customer is not so stupid , are very sensible and smart, running around everywhere inquiry. With the increasing number of consumers after 80,90, they are no longer willing to go shopping, Internet search selected building materials products. Therefore, building materials supermarkets with the times, not just sit shop before marketing, marketing change to go out now, more than just retail, home improvement, it will also engage in projects, engage in community, engage in buy, do online shopping, it will engage in public relations , as long as traditional channels to engage in it will engage in, called multi-level marketing, air, sea, multi-channel; it a shop there three or four hundred individuals, can be carried over to the factory and talk about your past agent, There are large single he could talk to the factory, that its channel will be more intensive, more sink, multi-level marketing channels will speed up the establishment. Customers and OEM engineering efforts will be even greater because of the shrinking of the retail market, tooling works very much. It is understood that the first half of the country's ceramics market is growing, 30% to 70% of the rate of growth, growth in projects in these markets accounted for 70% of overall growth. Reasons: 1, building a socialist new countryside requires a lot of building materials; 2, increasing urbanization, large numbers of troops into the city began to live in a city home, wave after wave of new real estate, rigid demand; 3 , urban renewal and to increase the scale of government low cost housing construction; 4 as countries phase out rough in some cities, the deepening housing policy, the developer Select Group to buy. After the removal of rough housing, urbanization, when the building materials business, the past to buy less and less a single, large, and the purchase of commodities more and more opportunities, there will be building materials supermarkets and Vanke, the sea , gold, etc. These large chain of the developers powerful formal cooperation, mutual alliance. In addition, the major building materials supermarkets have gradually established their own specialized engineering department to buy the operation of related matters. Another, OEM will be even greater intensity. Building materials supermarket in order to improve their market competitiveness, highlighting the advantages of price, can not long be controlled by someone else's brand, he will gradually form their own independent brand to go to the relevant foundry OEM. Because he has money,UGG shoes, channels, selling its own brand of human. So the next building materials supermarket in China wants to go, in some categories will be even greater efforts on the OEM. Building materials will be more intensified competition in the supermarket, according to 2008 statistics, more than 8,000 square meters of building materials has 119 supermarkets, is not Macalline, House was that, to the last year, this figure into more than 60, the closure of 40 more than 22 single B & Q to close the home.

So, this year and subsequent years, certainly there will be a number of building materials supermarkets will fall, or transformation. But the building materials supermarket in China will not perish, because it is a channel sales model or a building in a large number of channels added. The flow of talent and building materials supermarkets will be more frequent personnel changes learned, building materials supermarket in 2003, when there are 30,000 employees in more than 2006 employees in more than 10 million, the development has now no more than 5 million employees . Building facing the continued closure of supermarkets, practitioners how to do it? Some go either upstream, downstream to some people, some people leave the industry completely, and some went to the other distribution industries. This increased diversion of talent in this industry, some to keep people on the left, and unable to retain the Ebb Tide, but not necessarily taking the sand, it could be gold. These are the building materials stores in 2010 or even longer period of time Future in China XI trends.